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CODE OF ETHICS


a personal letter

Trust is the foundation to any relationship.

In life and even more so in business, there seem to be a strong tendency for people to quickly put aside and disregard some of their core ethical values. As a result, their business model is built on deception and manipulative tactics.

Here at Bonaefidei we strongly adhere to our core values. Someone once said people might doubt what you say but will always believe what you do, so we do, not just say. In every thing we say or do we must take into consideration those values, because that is the only way to run an honest and trustworthy business.

Having a strong ethical foundation provides us with a checklist of moral obligations against which we check, if our decisions are in tune with what we stand for or not. It makes it easy to spot ideas not worth pursuing.

So, what are some of those values? First and foremost there's Integrity, which is always do the right thing, even when no one is looking over your shoulder. Honesty is a big part of Integrity and so it is also a big part of our business. Another one is Commitment. We are commited to giving our customers not only the best product (even if it takes manufacturing it half a world away), but also top of the line service. We are also keen on meeting new people and building lasting relationships. This is done through our affiliate/ambassador service, which allows you, the customer to be a part of our organisation and more importantly, part of the Bonaefidei familly.

There are of course countless more values but we won't go into to much detail so I'm ending this letter with a quote from that I think perfectly summarizes our business:

»Live so that when your children think of fairness, caring and integrity, thay think of you.« - H. Jackson Brown, Jr.