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It’s true, we have decided to take our brand and our unique and personal approach to making the finest polo shirts to the wider public. We have learned a lot in this time and now we belive we're ready for the next stage. Some of you might be asking why; among other questions like will this affect the personal character of each polo and consequently the quality of our shirts. The short answer to the last two questions is NO, but follow me and I will explain everything in detail down bellow.
Every brand has an ambition to expand it’s vision to as many people as possible and we are no different. We believe greatly in our product and so it’s our dream to spread the word about it around the world. The way we see it is the more people wear good clothes the better. Wouldn’t you agree? Of course this comes with a whole new subset of questions…
How will we be able to retain the character each shirt possesses now?
Our values have not changed and the process also remains the same (and also will be in the future) - the same artisanal approach will be taken with each new Polo shirt. This means that they will still be hand finished, made from the finest and most durable fabric and most importantly, bespoke to you, the owner.
What does this mean for the Bonaefidei brand?
At Bonaefidei we try to go beyond the brand. We believe that the brand is not just a bunch of symbols packed together to form some sort of a message; it’s much more than that. It’s the values we hold and express through our products. It’s the principles that are incorporated in each shirt and the reflection of the character of it’s wearer. Our Polo shirts go beyond the mere fabric. They show the world who you are, as our values and your values are represented through the pillar of character logo and the whole message that our brand sends out to the world. The message of being a good person with strong morals and manners - a gentleman - a Bonaefidei Man.
Will the quality remain the same?
The quality will stay the same since the process remains unchanged. Even more, the extra funds will allow us to make the shirt even better than it is as of now.
We will soon be on Kickstarter, so be sure to keep an eye out for us. If you have any questions I will be glad to answer them. I’m available at email@example.com
Until next time, RP.