CHAPTER II: A personal vision comes to life and this is its story.
BACK TO STORIES
A person's wardrobe is as intimate to him as it's open to the world to see. It reflects the character, spirit and the style. We live in a world that is full of fast changing fashion trends which are devaluing classic styles and tradition.
We buy our clothes for many reasons. Some wish to make s stand and express themselves while others wish to project a certain type of image to the world around them. But all of them have a common denominator and that is the story behind it. We feel better wearing clothes that have passion and craftsmanship woven into them. It's the same thing with watches, cars and many other things. It is therefore sad when you receive your clothes in a cheap bag and wrinkled - it distances the essence from the purpose and this is not acceptable.
But what really makes one reach the point that he starts creating his own products? You could say dissatisfaction with the offerings on the market. Searching far and wide I could not find the proper Polo shirt. It always felt like something was missing. It is usually the collar, which get's wrinkled after a few washes. It is also the back, that is not long enough and doesn't stay in the trousers. But most importantly, the clothes are mass produced - soulless.
So all of this basically started as a personal pleasure - born from the love of good clothing - and stayed like that for some time - not for sale. But then I felt it was time to share this pleasure with the world. There was of course a lot of work to be done, but we managed to create an experience not matched by the biggest of brands. They simply don't have the means to do it.
Our vision was to carefully craft a piece of clothing which makes a statement and is presented to the customer with the highest respect. We call it the ''Art of Polo'' - a product dedicated to a few who understand and share the passion of tradition, and also the beauty of the work of artisans.